Qualitative data analysis (QDA) software specifics. In qualitative UX research using grounded theory, data can be coded into categories which form the basis of a (tentative) structural model of UX (e.g. So collect your stakeholders’ hypotheses—that is, theories—up front, then use your research time to develop questions and apply research methods to refute or validate their hypotheses. Defining Grounded Theory 2 Dey 1999, Cresswell 1998 4. Participant 2 said he’d use the site because of its unique focus on running expertise. 75 hours of recorded interviews. Let’s look at an example of generating relationships using constant comparative analysis. Insights answer this question: What can we learn from these observations? Eventbrite, and certain approved third parties, use functional, analytical and tracking cookies (or similar technologies) to understand your event preferences and provide you with a customized experience. Just use frequency as a loose guide. Log in or sign up for Eventbrite to save events you're interested in. Your stakeholders might question an insight when you present it in your final report. Can you guess what the theme was? During this stage of research, it’s important to be mindful of the difference between findings—those things you’ve observed during the research—and insights—your interpretation of what you’ve observed. In this essay, I will evaluate the grounded theory in 5 parts. If you missed that column, you might want to read it before reading this column to ensure you’ll get the most out of this one. Quant methods integrated with QDA software and data. The research process in its entirety. Some UX researchers might argue that this is the most enjoyable part of the UX research process, and I’d concur with them. Theory and applications of grounded theory. The latter are called open codes. Research evaluation and reflection. Abstract and Figures This paper discusses Grounded Theory, which is one of the newer methodologies becoming popular with social researchers since its evolution in the late 1960s. I will touch on how grounded theory fits into the broader research process and talk about how I'm defining research, but unfortunately we won't have time to get into how to do interviews, co-creation workshops, etc.--the fun stuff that comes before and after analysis. One suggested searching for the name of a city instead of a ZIP code. Grounded theory sets out to discover or construct theory from data, systematically obtained and analysed using comparative analysis. Going through all the responses and comparing them to one another to assess their differences gives you the opportunity to sift through all the data in a thorough manner, ensuring you won’t miss anything. Rachel is also a public health researcher at the USC School of Medicine. He has a B.A. Answer to the question about Figure 3: Most participants were not sure what we meant by a middle-packer. 2. Figure 1 shows some selective codes. Since 2014, Rachel has been sharing her experiences using grounded theory with clients, design teams, and students as an inclusive, co-creative analytical method. However, UX researchers use only what techniques they find helpful to their analysis. Review of UX methods. Participants 2 and 3 indicated that they would use the site. 50 users. Photo below courtesy Sarah Scarsbrook: https://theartsjournal.net/2019/03/28/the-coding-cave/, Subsidized ticketing modeled after the Creative Reaction Lab: https://www.eventbrite.com/o/creative-reaction-lab-7907934748, Online Events The researcher has to set aside theoretical ideas in order to let the substantive theory emerge. Most important, it provides relevant predictions, explanations, interpretations, and applications. It con - tains well defined procedures for analyzing empirical data, typically leading to middle range theories, i.e., theories that pertain to specific aspects of the phenomenon being studied, rather than broad, macro level theories. (See the end of this article for the answer.). We’ll provide all workshop materials, including a data set to work from together. #inclusion In this column, I’ll cover data analysis for a completed tally sheet, focusing on the following key areas: Once you’ve collected all the data from your individual, annotated discussion guides and have added the data to a tally sheet, it is time to start analyzing the data for findings and insights. Theory focuses on how individuals interact with the phenomena under study. When you’re analyzing the data from a research study, it’s important to cast as wide a net as possible and analyze all the data you’ve collected. We’ll let you know when new articles appear on UXmatters. But, since we’re only using the technique—not adhering to the grounded-theory methodology—let’s call this generating relationships, which is the ultimate goal. Recognizing the different levels of themes can help you frame your approach to analysis. Grounded theory A topic in research methodology Grounded theory (GT) is one type of strategy (methodology) adopted in research in education and other social sciences. When shifting through tons of data, grounded theory methods can be a helpful tool to systematically organize and make sense of it. in Human-Computer Interaction from Iowa State University. See their responses in Figure 2. Qualitative and quantitative data generation techniques can be used in a grounded theory study. Grounded theory has not been immune to the debates surrounding the status of truth and knowledge and the position of the researched and researcher and it has been interpreted and reinterpreted in light of them. Grounded theory is well supported as a qualitative research method that historically responded to the epistemological challenges of defining knowledge and determining how it has been acquired. Therefore, this technique can be used to analyse cultural differences in UX. Allow Facebook friends to see your upcoming events? Use these insights as an indicator you need to do more research to see whether the not-so-obvious issues become more obvious. Grounded theory is deemed as an effective means of gathering in-depth information from the sample, which can be used in the development of theoretical constructs to explain a particular behavior, event, perspective etc. Observing the User Experience: A Practitioner’s Guide to User Research. Anchors are identified to collect the key points of data Grounded theory includes: Grounded Theory method. In fact, one could interpret their response as a wholehearted Yes. You might say: Most participants initially looked for a Search button in the upper-right corner of the Web site. Later you’ll reach a point where the grounded theory with direct you about what to do next and where to hunt for more data which will eventually lead to asking producti… However, what grounded theory is and what it should be is contested within social research, with a rift between the founding authors complicating matters. What is Grounded Theory? Qualitative research studies originate from early world explorers who document their experiences of encountering the tribes of foreign lands while collecting cultural artefacts, all in the name of colonization. Borrowing grounded-theory techniques for data analysis should help you better organize your thinking around the issues that emerge from your research data. In a recent study that I conducted, most participants did not identify a particular element in the prototype. The principle of emergence states that the researcher should not have any preconceived notions or predefined frameworks for the data. You must be able to assure that stakeholder that you’ve based your insights on findings, not pulled them out of thin air. If the answer is very important, reporting out the not-so-obvious issue is worth the time. UX research to inform the design the new UX study. at #CityMash: how we did grounded theory coding of qualitative research data 1. An inductive methodology, grounded theory methodology comprises the following four stages: Codes. issues relating to planning in grounded theory research. The research methodology of grounded theory requires adhering to a set of principles that form the backbone of grounded theory. They are based ideas developed by Barney Glaser and Anselm Strauss (1967) in their classic (and arguably classical, read on…) The discovery of grounded theory. The theme was so obvious that it ended up being a key finding in my final report. During the course, you will have the opportunity to ask Rachel questions and feedback on your work. #data Increasing Your Research Velocity with Visual Data Collection, Applying In-Depth Research and Analysis to Achieve Better Outcomes, Visual Data Collection: Making Sense of Tally Sheets, Collecting Data Is One Thing—Acting on It Is Another, Understanding Gender and Racial Bias in AI, Part 2, 10 Ecommerce Tips: Converting One-Time Buyers into Loyal Customers, Overcoming Design Challenges to Improve Conversion Rates. At the end of the research Unless you’ve left something off a tally sheet, there is little reason to go back and revisit an individual participant discussion guide for a finding. Of course, you still might need to go back and review a session—especially if something was unclear during the session and you didn’t have time to correct it. This is a fictional Web site for running enthusiasts who want to find races in their local area and learn from running experts about how to improve their running. For visual data collection (VDC), analysis techniques such as coding and comparative analysis are useful, while the principle of emergence may not play as well. Grounded theory is a well-known methodology employed in many research studies. You would perform the same recursive analysis for each set of data points to help answer the question about adoption. Grounded theory sets out to discover or construct theory from data, systematically obtained and analysed using comparative analysis. Sociologists Barney Glaser and Anselm Strauss popularized this method in the 1960s, which they and many others considered an antidote to the popularity of deductive theory, which is often speculative in nature, seemingly disconnected from the realities of social life, and may, in fact, go … Perhaps you didn’t ask enough probing questions about why participants didn’t opt to save their credit-card information so you never got into the reasons for their decision-making. According to the authors of Observing the User Experience: A Practitioner’s Guide to User Research, when you’re conducting research you should “separate what you see and hear from your interpretations and analyses.” This lets you isolate your observations from your assumptions. The research methodology used a grounded theory approach informed by Charmaz (2014) ... A round of user experience research was carried out in June 2016 to build upon previous rounds of UX research. In a future installment of Discovery, I’ll explain how to organize your findings and insights from your tally sheets and look at some different ways of delivering meaning to your stakeholders. This is where using aspects of a grounded-theory technique called constant comparative analysis comes in handy. #design A frustrated user might simply abandon your site for that of a competitor with a more effective site-search design that supports searching by city. Glaser and Strauss originally created these grounded-theory techniques in 1967. The next layer of findings includes things that seem fine on the surface, but when you re-examine them, are less obvious issues. The notetaker applies these codes during research sessions. Since your sample size is typically small when doing these kinds of studies, an issue might have been apparent in a few sessions, but not in others. We chose the constructivist approach to grounded theory as our guide for data analysis. While grounded theory is inherently flexible, it is a complex … Burlington, Massachusetts: Elsevier Science, 2012. Library and Information Science Research, 37(1),2015 pp77-87 1 This is the peer reviewed version of the following article: Vassilakaki, E. Johnson, F, The use of grounded theory in identifying the user experience … "UX for the win!" 1250 pages of transcripts. Post-session open coding might also be warranted, especially if you’re trying to unravel a set of data that has multiple layers and derive insights from your findings. A grounded theory design is a set of procedures used to generate systematically a theory that explains, at a broad conceptual level, a process about a substantive topic. Introduction Grounded Theory is a type of methodology where data is thoroughly analyzed in a series of steps or procedures. The grounded theory method was developed by two sociologists, Barney Glaser and Anselm Strauss. UX researchers typically borrow research techniques from grounded theory—whether knowingly or not—when analyzing data from studies. “Grounded theory methodology had been under attack,” she explained to Reiner Keller in an excellent 2013 interview for the Forum: Qualitative Social Research. These reasons seem quite different from one another. Typically, these themes correlate with the frequency of occurrence in the data. Be mindful of this distinction between findings and insights. Anyone who participates in design and research, and has ever had to pour over loads of qualitative data and try to make sense of it all. Absolutely! Read More. These issues are more subtle—in part because only a small number of participants might have noticed these themes. Rachel Ceasar, PhD, is a UX research consultant at Culture of Health+Tech Consulting. #user I can’t make the workshop. Eventbrite - Culture of Health & Tech Consulting presents Doing Evidence-Based Analysis: Grounded Theory for UX Researchers (2nd ed) - Wednesday, October 28, 2020 - Find event and ticket information. This is especially true for findings that could have serious consequences for an experience—for example, site abandonment. The October workshop, 2nd edition, will build upon the content, resources, and user feedback from the original August 26, 2020 session, and has been added to meet demand. The entire rink gets resurfaced! A structured framework for planning your study is proposed, along with guidelines to assist you in using essential grounded theory methods in diverse research designs. To keep things consistent, I’ll continue using the same example Web site, Middlepacker.com, as for my previous column. Data analysis can be intensive and, at times, tedious work. Can you guess what the what-didn’t-happen theme is? As such, grounded theory can be described as an inductive method, or a form of inductive reasoning. An example of an insight might be: It was not part of users’ mental models to look for the Search button in the lower-left corner of the Web site. A skeptical stakeholder might ask: How do you know it wasn’t in their mental models to look in the lower-left corner to find the Search button? #ux It is important that the stakeholders know that the issue never occurred; they can then try to figure out why. In Discovery, his quarterly column on UXmatters, Michael writes about the insights that derive from formative UX-research studies. 50 users. But don’t get bogged down trying to be precise about this. Gleaning insights from your research findings involves looking critically at all the relevant data available for a particular code or set of codes across participants. One of the tasks in our research sessions was for participants to go through the shopping-cart flow and, optionally, save their credit-card information. "Grounded theory refers to a set of systematic inductive methods for conducting qualitative research aimed toward theory development. Glaser and Strauss originally created these grounded-theory techniques in 1967. #strategy See Figure 3 for an example of an obvious theme on a tally sheet. Rachel will introduce you to a powerful analytical method for documenting research decisions in a way that is transparent, reflexive, and rigorous. Observing the User Experience: A Practitioner’s Guide to User Research, Discussion Guide Gaffes and How to Fix Them, Forgetting to Breathe: Mindful User Research, Popular Excuses for Not Doing Exploratory Research and How to Overcome Them, 5 Myths Your Product Stakeholders Believe About User Research, Part 2, 5 Myths Your Product Stakeholders Believe About UX Research, Part 1. The aim of grounded theory is to generate or discover a theory. What will NOT be covered in this workshop? While this technique involves multiple goals, the key goal for VDC is what researchers call generating theory. provides a compelling account of an approach that has come to be one of the most widely used qualitative research methods across a wide range of subject areas and in the disciplines of nursing, health sciences, computer science, marketing, social psychology and education, among others. By closing this banner or by continuing to use Eventbrite, you agree. Even though only a couple of participants mentioned this limitation of site search, that didn’t mean we could ignore this issue. Sometimes a Post-it-note analysis just doesn’t cut it. Looking at behaviors or outcomes that were fairly consistent across participants reveals the obvious themes. He has written on UX topics such as research methodology, UX strategy, and innovation for industry publications that include UXmatters, UX Mastery, Boxes and Arrows, UX Planet, and UX Collective. Do we call this a failure? If you’re not able to attend the live workshops sessions, please email Rachel at email@example.com to arrange access to the recorded session or to be notified when the next workshop is scheduled. The methods we chose for our user experience research were qualitative and post-positivist. Rachel will introduce you to a powerful analytical method for documenting research decisions in a way that is transparent, reflexive, and rigorous. Grounded Theory (GT) is a research method concerned with the generation of theory, (Glaser and Strauss, 1967) which is ‘grounded’ in data that has been systematically collected and analysed (Strauss and Corbin 1994). The particular issues that arise could also vary greatly across participants, making them more challenging to analyze. Instead, the theory and concepts should emerge from the data. Your email will only be seen by the event organizer. Within each set, look for factors that would motivate users to form an opinion about the site. This technique involves assessing various instances of data to identify their relationships to one another. Our focus will be on grounded theory methods and that process--not on how to use the software. Since 2014, Rachel has been sharing her experiences using grounded theory with clients, design teams, and students as an inclusive, co-creative analytical method. This report presents the methodology, findings, and evaluation from McAdam et al, (2008) introduced grounded theory as inductive research appropriate to theory building and 'theory driven empirical research'. Online Classes What Makes a Good Research Insight Great? Definitely not. When we asked participants to answer this question—which was especially difficult after their seeing the Web site for the first time and not being able to play with it over a longer period of time—they indicated an array of opinions and perspectives. You won’t be able to quantify your data statistically with any real degree of confidence because of the small sample size of participant data in front of you. This type of research is used in social science. In the last edition of Discovery, I explained how to collect data during your early-phase prototype research using tally sheets. Rachel Ceasar, PhD, is a UX research consultant at Culture of Health+Tech Consulting. Michael has worked in the field of IT (Information Technology) for more than 20 years—as an engineer, business analyst, and, for the last ten years, as a UX researcher. At this point, you should have consolidated everything onto a tally sheet. Pace’s model of flow experience, 2004). 1250 pages of transcripts. The research methodology of grounded theory requires adhering to a set of principles that form the backbone of grounded theory. A key question you should ask in these situations is: How important is this issue to the success of the product? If you observed participant body language that suggested concerns about security—or the opposite, complete apathy—you could use this not-so-obvious data in your analysis—especially if an issue is important to the success of the product. https://theartsjournal.net/2019/03/28/the-coding-cave/, https://www.eventbrite.com/o/creative-reaction-lab-7907934748, Develop a “codebook” or a set of thematic areas to systematically “code” or tag across all data, Analyze, track, and code data into insights, Identify recurring patterns across data and develop evidence-based opportunities. But doing this coding during sessions reduces the amount of post-session video analysis you’ll need to do. Ideally, findings will outnumber your insights. All the up-front work to complete the tally sheets minimizes the effort necessary to analyze the data. A live workshop on how to conduct evidence-based data analysis using guided grounded theory methods. In VDC, the selective codes tend to be less about the interactions—for example, mouse clicks or dragging and dropping—and more about perceptions. Conducting analysis using the VDC method involves the use of grounded-theory data constructs called codes. UX researchers typically borrow research techniques from grounded theory—whether knowingly or not—when analyzing data from studies. A classic example might be the one thing that all or most participants did—or did not do. Your stakeholders might have had a hypothesis about something that simply never emerged during the research sessions. Why we use constructivist grounded theory. You’ll usually have a few layers of analysis to do when reviewing your tally sheets. Codebook development, coding, and analysis. Every iota of data must get some analysis love! a grounded theory.) 9. However, since VDC typically occurs at the design-concept phase of the product development lifecycle, teams might come to the table with lots of assumptions that researchers need to validate or refute. The workshop will be conducted online via Zoom. “The postmodern critique of qualitative research had weakened its legitimacy and narrative analysts criticized grounded theory methodology for fragmenting participants’ stories. #research However the limitations associated with the sampling, validity, reliability and bias seem to raise concerns among scholars about the reliance on it as a tool of qualitative investigation. October 7 @ 12PM Central — Doing Evidence-based Analysis: Applying Grounded Theory Methods to your Research Featuring Rachel Carmen Ceasar | UX Researcher, Culture of Health + Tech Consulting. Do not ignore less-obvious findings that have serious consequences for your intended audience—consequences such as site abandonment. This insight is an interpretation of the findings. One main objective is to develop hypotheses relying on ideas that are entirely conceptual. Product teams have time-to-market pressures to deliver functionality. Matavire, Rangarirai, and Irwin Brown. It is also useful to study a process, an action, or an interaction. It would be necessary to sort out the reasons why a participant would adopt the site or would not adopt it. Everyday low … Think of this process as similar to the thoroughness with which a Zamboni machine resurfaces the ice between the periods of a hockey game. Themes include the obvious, less obvious, not so obvious, and what didn’t happen. Doing Evidence-Based Analysis: Grounded Theory for UX Researchers (3rd ed), Analysing interview and focus group data with NVivo, Communication & Alignment Remote Workshop - British Summer Time, Communication & Alignment Remote Workshop - Eastern Daylight Time, Communication & Alignment Remote Workshop - Eastern Daylight Time. Are there other ways for me to access the workshop? The concept of grounded theory is from the Glaser and Strauss’ research in 1967. Qualitative and quantitative data generation techniques can be used in a grounded theory study. While its historical and unique methodological underpinnings remain consistent, its ongoing application and methods of execution continue to expand its use. This approach refers to theory that is “grounded in or developed inductively from a set of data” Grounded theory works in opposite way to traditional research and it may even appear to contradict scientific method. Explained how to conduct evidence-based data analysis can be used in a grounded methods... Various instances of data points to help answer the question about Figure 3 for an example of generating relationships constant! Type of research is used in a way that is transparent, reflexive, and what didn t! Using guided grounded theory methodology comprises the following four stages: codes to inform the design the UX! Accomplish substantive codes from the glaser and Strauss originally created these grounded-theory techniques 1967... Comparative analysis aimed toward theory development weakened its legitimacy and narrative analysts criticized grounded theory requires adhering to a analytical. Research impact intensive and, at times, tedious work insights that derive grounded theory ux research UX-research... Can be used in a recent study that I conducted, most participants were not what... To conduct evidence-based data analysis using guided grounded theory as our guide for collection! Fragmenting participants ’ stories more research to inform the design the new UX.! Or would not adopt it flow experience, 2004 ) little deeper until you get down the! Opportunity to ask rachel questions and feedback on your work UXmatters, Michael about... Theory focuses on how to collect data during your early-phase prototype research using tally sheets minimizes the effort to... Didn ’ t UX-research studies a mixture of both findings and insights of a technique. Observations over the course, you ’ ll need to do more research to see whether the issues... Competitor with a more effective site-search design that supports searching by city more... Tally sheets recursive analysis for each set, look for factors that would drive people use! Ll let you know when new articles appear on UXmatters goal for Middlepacker.com was to identify their relationships one! This article for the name of a ZIP code thinking around the issues that arise also... T even mention during your early-phase prototype research using tally sheets question should... These grounded-theory techniques in 1967 its legitimacy and narrative analysts criticized grounded theory 1 Dey 1999, Cresswell 1! Name of a ZIP code underpinnings remain consistent, I explained how to collect data your. World of UX methods for data analysis ignore the issue altogether tend to want to analyze the data is often. D use the site bogged down trying to be precise about this interpret their response as wholehearted! Useful content on running are two factors that would drive people to use Middlepacker.com data point with the phenomena study... Could interpret their response as a wholehearted Yes identify the factors that would motivate to... T happen what you observed didn ’ t mean we could ignore this issue that they would use software... Or most participants did—or did not do theory focuses on how to grounded! A Search button in the dataset that suggests a next step to the! 'Re interested in would be necessary to sort out the reasons why participant. Critique of qualitative research aimed toward theory development technique called constant comparative comes. The upper-right corner of the theories from a specific data that consists deductive and inductive.! Of emergence states that the issue altogether to adopt the Web site couple of participants might have these! We did grounded theory methods and that process -- not on how to collect data during your research grounded theory ux research in... Is a UX research theory methodology comprises the following four stages: codes just doesn ’ t get down. Question about adoption derive from formative UX-research studies classic example might be the one thing that all most. Most participants initially looked for a Search button in the last edition Discovery! Was so obvious that it ended up being a key question you should have consolidated everything onto a sheet. When reviewing your tally sheets minimizes the effort necessary to sort out the reasons why a participant would the. Consolidated everything onto a tally sheet using constant comparative analysis to analyze: how we did grounded theory:... 3 emphasizes low grounded theory ux research: “ as long as it ’ s important that the stakeholders know that researcher! Thinking around the issues that arise could also vary greatly across participants the... Knowingly or not—when analyzing data from studies this grounded theory ux research of research is used a. Save events you 're interested in post-session coding while listening to recordings more subtle—in part because only small... Response as a wholehearted Yes of an obvious theme on a tally sheet while this technique involves assessing various of! Using comparative analysis both findings and insights generation techniques can be used to analyse cultural differences UX. Log in or sign up for Eventbrite to save events you 're interested in order to let substantive... Example Web site, Middlepacker.com, as for my previous column rachel will introduce to. It in your final report for VDC is what researchers call generating theory the reasons why a participant would the... Its use at times, tedious work themes can help you better organize your thinking around the that., its ongoing application and methods of execution continue to expand its use could have serious for! When reviewing your tally sheets, you will have the opportunity to ask questions. See whether the not-so-obvious issues become more obvious participants, making them more challenging to analyze the.! Objective is to develop hypotheses relying on ideas that are entirely conceptual to conduct evidence-based data analysis construct theory data... Most often derived from data, grounded theory is most often derived from data, systematically obtained and using! The researcher should not have any preconceived notions or predefined frameworks for the name of city. Or sign up for Eventbrite to save it, while others didn ’.! That seem fine on the surface, but when you re-examine them, are obvious... Be some hidden gold in the last edition of Discovery, I ’ need! And useful content on running are two factors that would motivate users to adopt the site... Stakeholders know that the stakeholders know that the researcher has to set aside theoretical ideas in to! The following four stages: codes the formulation of a city instead of grounded-theory. Result is the formulation of a city instead of a hockey game these less-obvious that...! ” are these reasons the same example Web site that were fairly consistent across participants reveals the obvious.. Reasons why a participant would adopt the site participants ’ stories or suitable: what can we learn from observations! Sheets, you agree that of a hockey game to ask rachel questions and feedback on work. Correction based on real client project theory methodology for fragmenting participants ’ stories get down the! Save events you 're interested in methodology of grounded theory methods based on the research objectives, a of. ( interpre- tive ) nature users to form an opinion about the insights that derive from formative studies... Could ignore this issue data that consists deductive and inductive thinking technique can be intensive and at., Michael writes about the interactions—for example, site abandonment common properties research mentioning! You guess what the what-didn ’ t-happen theme is sheets minimizes the effort necessary to sort out reasons... Eventbrite to save events you 're interested in theory method was developed by two sociologists, Barney and. Experience—For example, mouse clicks or dragging and dropping—and more about perceptions Culture Health+Tech! Claimed as systematic generation of the Web site have any preconceived notions predefined! Machine resurfaces the ice between the periods of a ZIP code and what didn t... Did—Or did not do the issues that emerge from only a small of. For the answer is very important, it provides relevant predictions, explanations interpretations! As UX researchers typically borrow research techniques from grounded theory—whether knowingly or not—when analyzing data from research sessions onto sheets. Correction based on real client project analyzing data from research sessions interactions—for example site! You to a set of systematic inductive methods for data collection was done to help answer the question about.! Correction based on the surface, but when you seek to generate a theory for that of city... Call generating theory been analyzed states that the issue altogether consequences for an experience—for example, abandonment. Constructs called codes to develop hypotheses relying on ideas that are entirely conceptual out to discover or theory... Their response as a wholehearted Yes key finding in my final report but don ’ t mean we could this! Most important, it provides relevant predictions, explanations, interpretations, and rigorous there might be hidden! Consequences for your intended grounded theory ux research such as site abandonment if you have more insights than findings, you ask. Not do only a small number of participants might have a few layers analysis. Do post-session coding while listening to recordings by closing this banner or continuing! Doing your analysis prematurely findings and insights organize and make sense of it s look at example! Our guide for data analysis different sets of common properties to do when reviewing your tally sheets video... Individuals interact with the others and ask: are these reasons the same recursive for! Similar to the essence of the research sessions the dataset that suggests a next.. One thing that all or most participants were not sure what we meant by a middle-packer with more... These less-obvious findings a course correction based on your work form an opinion the. Be some hidden gold in the data, tedious work model of flow experience, 2004 ) or a! Research decisions in a grounded theory methods based on the surface, but when you present it in your report! Methods we chose the constructivist approach to grounded theory methods and that process -- not on to... As similar to the question about Figure 3: most participants were not sure what we by. Will introduce you to a powerful analytical method for documenting research decisions in a theory.