Use bullet points or a list to highlight the who, what, when, and where for readers to easily comprehend. Title – telling what the news will be about. Press release is an important document related to media. Michaels’ vendor recognition press release offers a well-rounded story for journalists by including quotes from both Michaels’ Senior Vice President of Merchandising and Trend and the Director of … Events. Today, I can honestly say that following this advice has brought much better results than learning from my own mistakes. {Company/Individual} is proud to bring {Name of Event} to {Location of Event} for {the first time, the tenth year in a row, etc. L’Oréal R&I presents the first vascularized reconstructed skin model during the International Cos... 2020.10.29. Sometimes we get a poorly written press release, but later the PR dept. Acquisitions or mergers are significant events in … They must be of appropriate size and format so that looking through them will not require time and effort. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. How it can help your target audience and why it is the best place for them to be while the event holds. A well crafted headline would immediately grab the reader’s attention and make them see why they should never miss your event. For example, write “Orlando, Fla. – Organizers expect more than 10,000 enthusiasts to attend ABC Toy Association’s four-day conference this year, scheduled for October 10-14 at Orlando’s Orange County Convention Center. Journalist D: There is one thing that we really don’t take kindly to. Having them take action is the essence of your press release in the first instance. To be exact, press releases actually draw our attention and make us read about the trending events and happenings from around the world. Beyond the basics, follow these eight event press release best practices to stand out. An even press release does not have to be boring or look like a rigid announcement. L’ORÉAL ANNOUNCES NEW ORGANISATION OF GEOGRAPHIC ZONES. It’s a little easier when you personally know the journalist. You should add the date and time to the first paragraph so it can be clear enough when the event would take place. First of all, if you’re reading this because you don’t know how to write press releases, don’t feel special. Most calls I receive start with: “Hello, we sent you a press release about the premiere of XYZ. Journalist B: There are tour guides in Warsaw that give such great previews of their city walks on their blogs or social media, packed with interesting facts and tidbits of information, that making a story out of it is a breeze. Overall, you should keep a press release to one page (usually about 500 words). Before we write a press release about an event and then send it to anyone, we should first answer a couple of questions: 1. Journalist B: When you send a press release to a city paper about a concert of a lesser known band of a niche genre, other than just naming the music category (for example eco-hip-gothic rock), please list something known that the audience can compare it to. We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. If this is your first time as well, do not fail to mention that. Journalist A: When it comes to grand openings, good pictures are key. Knowing fully well that there are other events that can fit in well to yours… the whole press release should be used to explain what you have to offer! Journalist A: When I get a press release from an event where there were substantial talks on some issues, I would like to also get quotes on investments, trends, forecasts, etc. Bear in mind that a media release is just that: advice you’re releasing to the media in hopes that your story will be published and read by large numbers of people. Whether you’re marketing a new business venture, promoting a new book, or simply drumming up some interest for an upcoming non-profit event, the press release is an invaluable tool that can make or break your efforts at gleaning some much-desired media attention. Journalist C: One positive thing is that I get more and more information from online press bureaus. Everybody works hard and yet no everyone has a fat account, so you can not afford to make them look lazy. Use Template. Why is should I come to your event in the first place? I asked her when last she had seen our paper. Your first paragraph should be simple but punchy and powerful. We do also share that information with third parties for analytics. Just use these examples we listed here as a guide to what usually works. Once a lady called me, wanting to publish something in our sports section. The “WHY” – This is close to the “What”. Doing this would require more skillfulness in terms of being able to hold the reader to the end of the paragraph. If you are a digital marketer and you are planning an event for chiropractors on how they can generate more leads using digital marketing. This press release template includes space to accommodate all the necessary aspects of a standard business press release. Fresh copy keeps your reader reading to the end. Like any other press release, an event press release also has it’s own formula with so much room to add your creative genius into the mix. When organizing a conference to which you invite journalists, I would also stay away from “We are happy to announce,” “It is our honor to…” or “With joy we…” When I plan to attend a conference I’m only interested in what will be talked about and who will do the talking. Writing an article for a PR magazine about such a simple topic as creating press releases for events initially seemed a bit silly. First impression they say last longer, same applies when you are writing a press release for your event, or any other type of press release. They are also a great way to promote your event and get more attendees. This is called Call To Action (CTA). 4. Journalist C: Calling in your press releases is typically frowned upon and is generally treated like telemarketing. After writing the press release and checking the PR copy again for any errors, the next thing to do is to submit your press release for distribution. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples. According to them, at least 60 percent of PR professionals feel your pain. You want to make sure it is not miles away from your target audience. Your audience must be able to know WHY the event is important, WHAT the event is all about, WHERE the event will take place, and WHEN the event will take place. Most people just hit the keyboard and pull out an headline, write the first paragraph and grow the event press release body without properly adding the WHO, WHERE, WHEN, WHAT and WHY of their release. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text and then immediately rewards the reader with more visual stimuli. {City, State} - {Company/Individual} will present {Name of Event}, taking place at {Location of Event} on {Date}, and featuring {performers, guests, showcases, etc.} Do not overthink this as it may get your overboard, but make sure you have a solid understanding of who your ideal audience is. After all, this will be read by everyone. Personal touch (Optional) Hi [Blogger Name], I think this/my band would fit great on [Site Name]. Across from the contact information you can choose to add a company logo. The release should fit the specific needs of your event as well. Your headline should be able to convey your message, generate interest in the message and help trigger action on the message immediately! Today, most companies send press releases via email, though some send press releases through the mail or via fax. Did you find it interesting?” It always starts like this. We probably wrote about the venue before, so we have some knowledge about it, but a good summary is always welcome. Sometimes you’ll need a music press release template for certain events. Magazine Public Relations Uncategorized |, Academy E-books Magazine Public Relations |. “Click Here To Save Your Seat” or “Sign up to attend now before all the wine glasses are taken.”  can service as a good idea. Talk about the speakers as well and mention the highlights of your event within the press release body as well. We can call this your unique selling point. You should try your best possible to be simple, yet creative as well. 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